How to get sexy as a business?

How to get sexy as a business?

Victoria’s secret (Victorias Secret hereinafter weimi) for “sexy, glamorous” definition was already famous. Weimi not only fashion, but also as a “sexy” synonymous with become the carrier of female pride and honor, has become the brand with a high spiritual value. In the past 28 years, “Victoria’s secret” awakened a sleepy industry, make the industry as a whole cake, led to the development of other brands.

In the United States, with more than 1000 stores are selling sexy lingerie by Victoria’s secret supermodel endorsements. Its product range includes lingerie, BRA, underwear, swimwear, casual, shoes, cosmetics and various ancillary costume, Deluxe shorts, perfumes, cosmetics, and related books.

Since 1995, Victoria’s secret show, and now has more than 20 years, 1 hour of entertainment, played in 192 countries, fans all over the world. Although the brand’s underwear did not opened retail shops in the Chinese market, but “Victoria’s secret” lingerie has accumulated to attract Chinese consumers of 1 billion, and the audience attention. From event marketing to content marketing, manufacturing from build reds to suspense subject, “Victoria’s secret” show exemplary, worthy of our study.

wardrobe sliding roller
wardrobe sliding roller

Victoria’s Big Show

Weimi didn’t show the design as a battleground of underwear, Victoria’s secret was that people “would like to see, enjoy, discuss, and look forward to next year again” mentality. Lingerie show has not started, already has all the gossip, drool, and occupy every day entertainment headlines, when Bo do eyeballs. Show was close and topics in advance, is it reminds you of the “double 11” before the biggest war “battle for chickens, ducks, dogs and cats.”

In 1995, weimi held its first fashion show, reported by global media as the “lingerie event of the century.” The show includes a Victoria’s secret Angel, dream expensive lingerie, pop music, and Victoria’s secret wings, lingerie theme, and many different elements of different dimension of communication and marketing. On the choice of location is London, not Paris, because London is a better integration of “fashion” and “music”, and gradually formed a familiar form of Victoria’s secret.

In 1999, weimi website in real time the fashion show for the first time. Communications over the Internet, on television and print advertising. In January 1999, a spot in the United States hit a site broadcast advertising in the Super Bowl within 30 minutes of more than 1 million hits a huge market effects and even network. This successful advertising campaigns for the brand won Barndweek interactive marketing awards for best marketing award.

In 2009, weimi faces Victoria’s secret Angel Liu, China was first opened, and in subsequent years He Sui, and Qin Shupei, Ming XI, China faces a Victoria’s secret Angel on stage, weimi attaches to China gradually. Weimixiu from a fashion show to a great impact on social media performer, and its broadcast rights to the television station and Web sites of battle. Weimidaxiu to open this brand awareness, improve brand position. Angel supermodel has given more positive, healthy and beautiful sexy underwear brand culture.

sliding door roller
sliding door roller

Sexy Marketing

TV commercials on brand equity in the form of an enormous role for all to see. Victoria’s secret lingerie show has become a lingerie brand a success using TV media, brand assets, one of the success stories. In “Lust” on behalf of creating consumer moving, exciting and unforgettable experience, this is the “Victoria secret” soul of integrated marketing. By master advertising and product design the sexy scale, stars, and unswervingly adhere to the brand’s elegant line, which won the wider consumer groups.

“Small-time marketing to sell products, second-rate marketing selling brands, first-class marketing sell dreams.” On the weimixiu, underwear seems to be already out of the meaning of their existence, is more like a big Broadway stage play, built a large and magnificent artistic elements of fairy tales. Weimidaxiu, top models, expensive lingerie brands forms, such as associations, successfully filling the connotation of underwear, thus affecting the consumer’s brand perceptions, attitudes and purchase behavior.

Weimi success is keenly observe market opportunities. Underwear is the era of educationalists, womanly and sexy economic gap filled quickly. In this “first in order to survive,” receive high recognition and high awareness of community, than to get high coverage is much more important.

In this resource-rich era of information explosion, can seize the market must be have personality, meaning commodities. Make their products different from other similar products, enhancing product recognition and exposure, expand commodity sales channels and enhance brand impact, is a top priority.

Not only is a sexy, weimi also value brand creativity, weimi knows how to update rates on the importance of market share, reduced out of the product development process. And in order not to damage their brand image, the company will have the option of promotion, and we plan to control frequency, HF promotions into less often, but more effective promotional activities in order to maintain the brand image of Victoria’s secret.

“Put out your a secret landscape” is the slogan of the Victoria’s secret for a long. It is not only the United States, is the world’s leading underwear, influence women’s “intrinsic aesthetic.” “At some stage, provided a new perspective, which Victoria’s secret”, United States Jeetendr Sehdev, a professor at the University of Southern California said, “women are well aware, this is the ideal media to create a dream, they are willing to pay. ”

Consumption

In 1977, Roy Raymond graduated from the Stanford School of Economics in San Francisco, California, founded by Victoria’s secret. In order to ease the embarrassment of buying lingerie for his wife, he opened first store at Stanford Shopping Center, and a rapid increase in mail-order catalogs and 3 stores. The shops will all kinds of style, matching underwear sets, dot the wall, economic journey began with a harem.

Weimi success is able to lure consumers into stores to buy the new product. Boudoir store entity creating, extending a female harem fantasy, big show in the wings and lingerie items such as extension of the exhibition becomes a dream fantasy boudoir. Accompanied by the ever-changing trends and topics, the choice of women to lingerie can also be continuously updated. In order to increase the passenger flow, increased same-store sales, Victoria’s secret every 5-6 years to substantially update the store design, decoration effect can reflect more the underwear fashion and beauty trends and more can make consumers feel the brand advocated by the way.

Consumer spending seems to be more interested in consumption. In future, if the seller cannot make their products at the same time capable of making a scene as a life clue revelation scene, goods will be more and more difficult to sell. The Victoria’s secret’s biggest revelation is that, in the provision of public dream “weimidaxiu” virtual scene building at the same time, sales in specialty stores, online mail order, catalog, mail order (such a booklet issued 8 times per year, India reached 500 million, weimi accounted for 30% sales) multiple channels maintained their own extended scene, continue and reinforce the movie experience. Online and direct mail has been repeatedly studied the Victoria’s secret model, from the consumer’s standpoint, its greatest innovation comes from “consumption” of infinite expansion and free connection.

If weimidaxiu is the source of spirit and soul, that physical stores room to build, is to embody the spirit of the scene and the scene the main places of consumption. The randomness of online shopping and mail space, brought spiritual energy and free extension. Can say with no exaggeration, no weimidaxiu spiritual scene conversion, it is difficult to support huge non-shop sales.

In the salivary gland of a new generation of people in the information society, even in the case looked to purchase goods, purchased by consumers is not only the product itself but by the scene that can think of an article and implemented. This situation is not uncommon in the present. China’s economic growth has brought huge demand for luxury goods, China has become the biggest luxury consumption. Simple analysis is not difficult to find, consumer purchases of luxury goods, is enjoyed to a greater extent it builds scenarios, and the symbols contained in the product itself and spiritual connotations.

In the salivary gland of a new generation of people in the information society, even in the case looked to purchase goods, purchased by consumers is not only the product itself but by the scene that can think of an article and implemented. This situation is not uncommon in the present. China’s economic growth has brought huge demand for luxury goods, China has become the biggest luxury consumption. Simple analysis is not difficult to find, consumer purchases of luxury goods, is enjoyed to a greater extent it builds scenarios, and the symbols contained in the product itself and spiritual connotations.

In the salivary gland of a new generation of people in the information society, even in the case looked to purchase goods, purchased by consumers is not only the product itself but by the scene that can think of an article and implemented. This situation is not uncommon in the present. China’s economic growth has brought huge demand for luxury goods, China has become the biggest luxury consumption. Simple analysis is not difficult to find, consumer purchases of luxury goods, is enjoyed to a greater extent it builds scenarios, and the symbols contained in the product itself and spiritual connotations.

For the Chinese companies, provides a good brand Victoria’s secret marketing paths, from the focus on the product itself to mining the deep symbolism of the commodity, from selling products to selling dreams, selling scenarios, gorgeous Victoria’s secret has realized a short time. Weimidaxiu social scenarios with the help of buzz and social spirit, combined with real consumer experience to strengthen, improve online shopping scenario development, enhance the stereo channels and a wide range of services to accelerate product innovation, guarantee product quality, weimi road prospect in China.

cabinet roller
cabinet roller

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