With 80, 90 after the purchase of the main force, the strong rise of the younger generation of consumer groups, aluminum doors and windows industry, the mainstream consumer groups have undergone a qualitative change. How to meet the needs of young consumer groups to become now aluminum doors and windows enterprises need to face the problem. The decision to buy consumers by many factors, therefore, aluminum doors and windows enterprises need to understand the younger generation of consumer demand to develop appropriate sales strategy and product development direction.
Aluminum doors and windows consumption more quality
80,90 after the growth environment (Internet, smart phones and other popular) and the education environment have a great difference between the previous generation, young people pay more attention to the quality of life, always trying to improve the quality of life.
Aluminum doors and windows consumption tends to be personalized
80,90 after the growth in a gradually open era, they pursue personality, reflected in the dress, hair and even housing decoration and other aspects. In the aluminum doors and windows consumption is also more emphasis on personalized and customized also.
Aluminum doors and windows consumption tends to advance consumption
80,90 after the consumer concept has been formed with the credit and other credit (loans, car loans, installment payments, etc.) emerging consumption patterns, their ideas are not conservative, so easy to accept the idea of advanced consumption.
Aluminum doors and windows consumption tend to network shopping
In recent years, the major shopping business platform for the vigorous development of 80,90 consumers are willing to accept this new way of consumption, their online shopping products include almost all categories. Therefore, the network platform to buy this convenient and efficient way of consumption, more likely to become the first choice for young people.
Aluminum doors and windows consumption heavier brand
And the elderly is different, 80,90 after the consumer will be on the formation of a trust – depends on the change. Young people generally higher than the frequency of consumption in the elderly, and thus more contact with the goods, like the goods you want to buy the price, quality and service providers of contrast, and for the brand’s quality and service has a stronger dependence.
Aluminum doors and windows consumption more detail
80,90 after the aluminum doors and windows and home decoration hue, style, type and so on with a higher demand, pay attention to the details of the deal and with. In the consumption of similar products, those who deal with the details of the fine manufacturers of goods to capture the young heart.
In the new consumer era, aluminum doors and windows enterprises need to understand the target groups in many ways, the face of 80,90 after the young consumers, aluminum doors and windows enterprises need to consumer behavior and consumer psychology to analyze and control.